SHIELD

OUR PROGRAMS

Online Abuse Through the Lens of Sports

A Universal Issue, Reflected in the World of Sport

This program explores the widespread problem of online abuse by focusing on its impact within the world of sports, where public visibility, emotion, and identity often collide. By examining how athletes, fans, and communities experience and respond to digital harm, we aim to surface lessons that can help everyone better understand, prevent, and navigate online abuse in their own lives.

Why It Matters

Online abuse affects people across all walks of life, but in sports, its visibility is amplified. Athletes, especially women, youth, and marginalized groups, often become targets of harassment, while fans and communities are exposed to toxic digital environments. By focusing on sports, we can engage a wide audience and draw out insights that resonate far beyond the field.

Soccer player being abused online

Our Path Forward

Explore Real-World Impact

We’re gathering stories, data, and perspectives from athletes, coaches, fans, and experts to understand how online abuse manifests in sports and what it teaches us about broader digital harm.

Foster Dialogue and Reflection

Through events, focus sessions, and community partnerships, we create space for open conversations that connect personal experience with collective action.

Create Accessible Learning Tools

We translate these insights into practical, engaging content that helps individuals and communities recognize abuse and respond constructively.

A key objective is to develop a strategy for collaborating with our members and affiliates, ensuring that our content resonates with both a global audience and local, grassroots communities. Importantly, we’re looking out for anything that has already been done that we can help amplify so it reaches the right people.

Outcomes and Impact

Our approach follows a clear path: raising awareness, fostering empathy, and equipping individuals with tools to respond to online abuse.

Awareness

Using the universal language of sport, we spark conversations that bring online abuse into the spotlight, making the invisible visible.

Empathy

Through powerful stories and shared experiences, we help people connect emotionally, fostering understanding and compassion.

Helplessness

We break down barriers to action by offering clear, practical tools that empower individuals to respond confidently to online abuse, wherever it occurs.

GET INVOLVED

Together, we can amplify what works.
Your contribution matters

Share Your Skills

From design to facilitation to digital outreach, your time and talents can make a real difference

Organize a Local Event

Plan a match, workshop, or awareness day that brings people together and sparks meaningful dialogue

Become an Affiliate

Join our network of people and organizations working to promote healthy AI relationships