Edtech sales executive calls parent using six-year-old child’s name; parent does not know how company obtained details

In January 2022, a mother in Karnataka, India, received a phone call from a Byju’s sales executive who identified her by her six-year-old child’s name and spoke in the family’s local language. The mother expressed that the call was highly distressing and made her worry for her child’s safety, noting she had no knowledge of how the company acquired her or her child’s personal details.